The Millennial generation is often at the front of controversy among statistics, economic studies and news articles for being drastically different from the generations before them. News outlets often cite Millennials for downturns in economic sectors including chain restaurants and the housing industry, or rises in other industries including live events and coffee. themillennialbuyer.com
Although no generation behaves the same as the last, Millennials are attributed to changing much in America due to their sheer size. As the youngest Millennials will turn 22 in 2020, it is growing important to learn about their spending habits and purchasing preferences.